Actually, we’ve been thinking about you lately. 

 

What’s your earliest memory of using those small colourful bricks to build a house?

 

For us, it's been around 90 years since our grandfather - the Danish carpenter, Ole Kirk Kristiansen - started creating wooden toys in the 30s.

 

The thing about Ole is he loved making things. One of them, in the 1960’s, played quite well. 

 

In fact, we ended up naming it after two Danish words - leg and godt - literally meaning ‘play well’.

 

Drum roll… LEGO® was born!

 

That was then, but we Kristiansens are guessing you’re still rather like us. 

 

You love to have fun.

 

Maybe it’s your childhood memories of pouring out the brightly coloured bricks to create a fire engine or a farm. Or perhaps it’s watching your own kids now devour the familiar coloured pieces to create their dream car or Darth Vader.

 

Either way, we think you’ll agree that those LEGO® moments are precious. 

 

We’re a family who like to reminisce too.

 

It started with a few simple bricks in half a dozen colours. But there was so much more we wanted to unearth.

 

Thing is, we believe that you, like most of us, have a creative side: you like to learn by doing things, especially if it’s fun.

 

And that’s particularly true of children. They love to play. It’s one of the best ways they learn.

 

And it probably has something to say to us grown-ups too.

 

You see where we’re coming from at LEGO®?

 

It’s why we still love providing toys, experiences and teaching materials to inspire children’s imagination across the world.

 

Let’s be honest, it’s not quantum physics is it?

 

More child’s play, we think.