top of page
penning ads that hit home

Aimed at raising Americans' awareness of the dangers of processed food, a US online food retailer wanted something eye-catching to promote healthier eating.

delicious | nutritious
 

company campaigning for healthier food

ad copy

ad copy that's memorable
ad copy that makes you smile

Let's make America

60% of what Americans eat is ultra-processed food.
delicious | nutritious
What's on YOUR plate?

grate again.

It's packed with chemicals that are making us sick.*
Cook from the start.
Food for the heart.

* SOURCE: CDC

fruitful words

And here, slightly longer copy on the New York subway, for a captive audience.

ad copy to steal attention
ad copy that respects its audience
Let's make America grate again
60% of what Americans eat is ultra-processed food.
The consumption of UPFs is leading to life-threatening  conditions like obesity, diabetes and heart attacks, as well as mental health problems such as anxiety and depression.*
delicious | nutritious
What's on YOUR plate?
* SOURCE: CDC
Cook from the start.
Food for the heart.
words to whet the appetite
ad copy to reflect on

Delicious Nutritious is a fictional company, used here to create speculative copy.

bottom of page